Amazon Hikes Price Of Monthly Prime Subscriptions By $2.00

Amazon is raising the price of Prime monthly memberships by nearly 20 percent

Amazon is raising the price of Prime monthly memberships by nearly 20 percent

Amazon has raised the price of monthly Prime memberships in the United States by $2 to $12.99 (£9.40), in a bid to push more people to an annual plan.

As of today, if you're paying the monthly rate for Amazon Prime in the U.S., expect to pay $12.99 during the next billing cycle beginning on February 18.

However, with the expected price increase some monthly members might consider taking the plunge and upgrading to the annual plan.

But users who choose to pay up-front annual fees for the service will still pay $99 for standard membership and $49 for students.

Only Prime has the added dimension of offering subscribers discounts and other benefits from its shopping platform, which help the company lure more buyers. In an email sent out this morning, Amazon made current Prime members aware of a change in pricing, one that will have bills going up by $2/month.

While Amazon hasn't confirmed exactly how many Prime customers it has, its estimated somewhere between 65 million and 80 million globally.

WSU community mourns the loss of Tyler Hilinski
Washington State athletic director John Johnson called Hilinski "a tremendous individual, great friend and teammate". He enrolled at Washington State in January 2015 after attending Upland High School in Southern California.

As indicated by Fortune, the Consumer Intelligence Research Partners (CIRP) gauges Amazon presently has 90 million USA - based Amazon Prime endorsers. The new rates will kick in starting February 18, 2018. The monthly student rate is also increasing, from $5.49 to $6.49 per month. Amazon's monthly Prime price increase comes one day after the company announced the 20 finalists for its second corporate headquarters.

Beginning today, January 19, the cost for a new monthly subscription to Amazon Prime rises from $10.99 to $12.99.

However, Amazon US aren't raising the price of the annual fee - which still stands at $99.

As Amazon cancels some of its original content, it needs added incentive to keep customers invested while they produce more projects like the epic and epicly expensive Lord of the Rings series it's now developing.

Amazon Prime started in 2005, and by 2016, Prime sales growth was still running above 40 percent.

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