Apple acquires the music discovery app Shazam

Shazam!
Apple
May
Acquire
the
Popular
Music
Recognition
Service

Shazam! Apple May Acquire the Popular Music Recognition Service

The sale price is far less from the UK-based app's $1 billion valuation during its last round of funding.

"Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users", Apple said in a statement.

Some, however, believe that the real value of the acquisition isn't Shazam's technology - which Apple could presumably have developed a version of itself for a smaller sum - but rather the data Shazam has gathered for more than a decade about its millions of users.

Shazam is an app which helps users to identify music you are listening to.

Following on from yesterday's report, Apple has confirmed that it is acquiring Shazam. The app has been in operation since 2002, when users would dial a number, put their phone to the tune and Shazam would then text the title and artist to them. Shazam is one of the most known apps since Apple's App Store established.

Google Maps reportedly getting updates to its transit functionality soon
Google Maps recently introduced the motorcycle mode , keeping the large number of people traveling by motorcycles in mind. The company highlights that supermarkets and grocery stores will be the next to get estimated wait times.

How popular is the Shazam app?

Shazam in November had around 175 million monthly active users across the world from iOS and Android, with a market of 20 million users in the United States and 4 million in the UK.

Neither Apple nor Shazam have returned our earlier requests for comment.

It's similar to an aggregation service, where the app does not own the content but instead drives users to the right place. So we are not sure about this deal and how Apple will generate the revenue from it. The app already integrates with Siri. Siri already sports Shazam integration, but Apple could take things to the next level and bake it even deeper into iOS, similarly to how Google embedded music recognition into the Pixel. It also features augmented reality technology that could be one of the reason behind Apple's attraction as the Cupertino giant has been heavily investing in AR in recent years, especially with the launch of its ARKit platform this year. Inevitably there will be more chances of operation in the application as Apple will undoubtedly move to upgrade the app with more features and direct linkage with iTunes.

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