Google pulling YouTube from Echo Show and Fire TV

Echo Show loses You Tube support Fire TV will soon follow

Echo Show loses You Tube support Fire TV will soon follow

In a row that has simmered over the past two years between Google and Amazon, tempers appear to have flared in the latest spat between the two global tech giants. At the time, both companies blamed each other for the outage, and Amazon eventually managed to get YouTube working again on the device in November.

As for streaming TV alternatives, just about any other device will play YouTube. But Amazon says that the company is being spiteful and was limiting what products were able to connect to Google's video service. As you can imagine, Google likely wants to have YouTube on Amazon's services, since millions of people use them and Google is all about that reach.

Amazon has also previously stopped selling several Google hardware devices including audio streaming products and Nest smart home products.

Internet giants Amazon and Google have come to blows over the way in which they promote and acknowledge each other on their own platforms.

Google said this "lack of reciprocity" was the reason it had stopped YouTube support to some Amazon devices. Google told the site Engadget that it would not support YouTube on the Echo Show or Fire TV because Amazon would not carry Google products like Chromecast, Google Home and Nest and would not support the Chromecast on Amazon Prime Video.

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The news affects the Echo Show personal assistant (the Alexa model with a screen) which will be silenced immediately, with Amazon Fire TV dongles and boxes losing access by the end of the year.

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Amazon said in a statement, "Google is setting a disappointing precedent by selectively blocking customer access to an open website". The move is a retaliation for Amazon refusing to sell Google's Chromecast and Google Home devices.

YouTube then returned to the Echo Show, but instead of being a fully fledged application, it was nothing more than the web version, which is optimized for a mouse and keyboard - not the Echo Show's voice-controlled interface.

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