Amazon Prime to Offer 2-Hour Delivery for Handmade Gifts

Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option

Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option

The company also recently announced that it has launched a subscription-based delivery service in Singapore on Wednesday.

This will largely be of interest to merchants who sell on Amazon.com, as Prime Singapore offers free 2-hour delivery on tens of thousands of items but more importantly free worldwide delivery on millions more items from Amazon US.

Prime, a membership service that gives users complimentary two-day shipping and access to discounts and deals, is already live in Japan, China and India.

As part of its promotional effort, membership fees for Singaporeans are offered at the sweet, sweet price of S$2.99 a month for a limited time before they revert to the standard S$8.99 monthly.

The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States.

Regal to be acquired by Cineworld in a deal worth $3.6bn
This buyback authorization permits the company to purchase up to 2.2% of its shares through open market purchases. Regal Entertainment Group dipped to as low as $20.15 throughout the day and has returned 0.63% in this year.

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon".

Lazada, the region's largest e-commerce site, launched its own membership programme in April called LiveUp in anticipation of Amazon's entry to Singapore, and the company said it now has "hundreds of thousands" of members.

Mr Ghani noted that Singapore customers are "hyper-connected and mobile-first" but declined to comment on whether a local Amazon online store is forthcoming.

Mr Amos Tan, a Singapore Polytechnic senior lecturer in marketing and retail, said Amazon's removal of free shipping for non-members is a way of trying to lock in more customers.

While free shipping and the ability to purchase global goods at lower cost are Amazon's main draw for Singaporeans, it has upped its features to include streaming with the launch of Amazon Prime. "Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, vice president, Amazon Prime global. "Whether Amazon will be able to retain them and turn them into loyal customers will depend on the consistency of its service quality and if Amazon can provide more value to their customers that they are otherwise unable to get from other retailers".

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