YouTube is Now Testing a Stories Feature



Reels won't be displayed at the top of the app, so they won't have the same prominence as stories have on Facebook's services and Snapchat, but YouTube told TechCrunch that it might reconsider their position if the feature takes off.

YouTube is the latest site to copy Snapchat's Stories feature, the company announced in a blog post.

The Google-owned video site announced Wednesday that it's putting its own spin on the slideshow-like format popularized by Snapchat and co-opted by almost every other social tech company since. Unlike Snapchat Stories, Reels posts don't automatically expire after 24 hours. Reels are now being tested among a small group of the company's creators and the video-streaming platform has not yet revealed when this new feature will be rolled out to the public.

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The company told the technology news portal that Reels aims to let YouTubers express themselves and engage with fans without having to post a full video. However, according to TechCrunch, to make a Reel, you shoot "a few quick mobile videos of up to 30 seconds each", then you can fancy them up with filters, music, and text, and after that, you can pick a Reel to add them to - whether that be a new one or existing one. Moreover, YouTube has also talked about its Community tab which now has over 10,000 subscribers. After the said duration, Stories disappear from their accounts.

Youtube says, 'We learned that you want the flexibility to create multiple Reels and have them not expire, so we'll give you those options. In addition to announcing Reels, YouTube has also expanded Community to creators with over 10,000 subscribers. Fans can now see Community posts in their home feeds, even if they aren't subscribed to the creator's channel.

YouTube has shared a video of how Reels looks like. There, channel owners can interact with and update fans with text, photos, polls, and other non-video posts.

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