Do not forget to shop small on November 25!

By BROOKE J. WOOD

By BROOKE J. WOOD

"I keep my prices as low as I possibly can and stay in business", Wexton said in a phone interview. As you wind down from your Thanksgiving festivities and start to plan the ideal shopping strategy, don't forget about the stores and shops right here in Cayuga County.

MORONGO BASIN -After the Black Friday madness wanes, residents and visitors are encouraged to shop small in a big way by supporting Small Business Saturday, this Saturday, Nov. 25.

Small Business Saturday was first observed in November 27, 2010 by American Express.

The Orange County Chamber of Commerce has helped promote Small Business Saturday since 2014. The "shopping holiday" was originally sponsored and trademarked by American Express, a company that has its roots in Cayuga County. The event will feature specials in participating businesses, and a chance to register for a drawing for an Echo Show. Head to our downtowns and local stores; they are sure to be abuzz.

She also added that the day is a flawless opportunity for shoppers to learn more about Shawnee Chamber business members and other area businesses. Buying local means that the businesses themselves can continue to operate and grow.

It has turned into a boon for local merchants.

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She's an advocate of Small Business Saturday and offers her customers perks for their loyalty. For instance, Idle Time Books, which has operated at 2467 18th St. NW since 1981, is offering patrons who spend $25 or more a canvas gift bag. They can invest in other local businesses by sourcing products and/or services locally, and then those businesses can go on to invest in all the same ways.

The most commonly repeated story behind the post-Thanksgiving shopping-related Black Friday tradition links it to retailers. Also, check out The Citizen's Holiday Gift Guide for plenty of ideas, coupons and special promotions.

Stoker said the best way to think about Small Business Saturday is to imagine if your favorite stores no longer existed.

According to the United States Small Business Administration Office of Advocacy, there are 333,078 small businesses across CT that makeup 97 percent of CT businesses. They happen every day, all year round, with every purchase.

Paris Main Street and Paris Downtown Association announced its participation in the sixth annual Small Business Saturday to take place Saturday in support of independent businesses in historic downtown Paris. If you love this community, invest in it.

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