Facebook Is Trying To Expand Into A Purveyor Of Positivity

CREDIT Courtesy of tbh

CREDIT Courtesy of tbh

Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.

Facebook has locked its sights on teens around the world with the purchase of tbh, a polling app that has been a huge hit with under-twenties.

Over 5 million people have downloaded the app and sent over a billion messages in the past few weeks, tbh said on Monday.

Tbh, which stands for, To Be Honest, will continue operating as a standalone app under Facebook, a Facebook spokeswoman told The Wall Street Journal.

Financial terms of the deal weren't disclosed but according to TechCrunch, it is likely to be somewhere around less than $100 million and will not require regulatory approval.

For instance, there'll be questions such as "Who has the best smile?" with a set of answers based on the entries of people that the user loaded to the app. That means they won't have their own building and email addresses, which is in contrast with the situation of teams for other Facebook-owned entities such as Instagram and WhatsApp.

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The app can only include names of those who are actually using the app.

Although users can submit their own poll questions, TBH says it reviews those entries and accepts only submissions that are uplifting, not offensive, appropriate for people ages 13 and older, and that are amusing or interesting.

"When we met with Facebook, we realized that we shared numerous same core values about connecting people through positive interactions", the tbh team said in a statement.

Lauding the takeover tbh wrote in a statement: "While the last decade of the Internet has been focused on open communication, the next milestone will be around meeting people's emotional needs...."

"When we met with Facebook, we realized that we shared numerous same core values about connecting people through positive interactions".

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