How to Use Facebook's Food Delivery Service

Facebook now lets you order food without leaving Facebook

Facebook now lets you order food without leaving Facebook

Beginning today, October 13, you can use the official Facebook app to order food.

Facebook officially expanded its food delivery service today, allowing users to order eats from local restaurants, national restaurant chains and food ordering services, all within its app.

Here's how it works: If you open the Explore menu on Facebook, you'll see a new section called "Order Food", from there, you'll be able to, well ... order food.

As The Verge points out, though, you won't be getting your food from any Facebook-branded delivery guys in gray hoodies and designer sneakers. But it's not at all what you might think; Facebook hasn't created its own answer to Seamless, which would be massive news for the restaurant industry.

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The company began testing its "order food" capability previous year based on feedback from its users and after adding more partners to its list, a spokeswoman said. If that restaurant is tied with the delivery service that Facebook has partnered with, you will be allowed to choose the service.

As I said earlier, Seamless is not now among Facebook's partner services.

Which makes sense, given that Facebook doesn't really want to get into delivering actual food. On this page, users can browse food options and select "Start Order". If you don't have one, Facebook says you can sign up right on the app. It's ever so slightly faster if you're already on Facebook, I suppose - and good exposure for some of the services that users might not already be familiar with. Introducing appealing feature will only strengthen Facebook's position in the tech world.

Once they've picked, the user is connected to the relevant delivery service, where they can order and pay. For instance, if you already have an account with Delivery.com, you can go to the service by using your existing login credentials. Though Amazon might not be making money on the food orders, its delivery service surely helps with valuable user data, notes Bloomberg.

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