Roku 4K Streaming Stick Launched

Roku's new 4K streaming players are a fraction of the price of the Apple TV 4K

Roku's new 4K streaming players are a fraction of the price of the Apple TV 4K

Roku's line-up once again begins with its budget-focused Roku Express devices, first introduced in 2016, which are both just slightly bigger than a chocolate bar. It also includes the voice remote, which has a headphone jack for private listening. This is essentially the same as the price of Amazon's new Fire TV 4K dongle and Google's Chromecast Ultra 4K HDR dongle.

Finally there's the 4K HDR Roku Ultra which hasn't changed since previous year.

Beyond those universal OS 8 features, Roku TVs will add an additional range of features, including a Smart Guide that integrates off-air channels with streaming options. That antenna is inside the cable instead of the stick, which Roku claims will improve streaming performance. A major update to its operating system will soon roll out for both stand-alone streaming players and the growing lineup of Roku sets from Element, Hisense, Hitachi, Insignia, RCA, Sharp and TCL, which is on track to encompass more than 150 individual models in North America by the end of the year.

And there's another stick in Roku's new line-up.

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Roku is also upgrading an array of other streaming devices, priced from $29 to $70, less than week after completing an initial public offering of stock that raised $219 million for the Los Gatos, California, company. The new Streaming Stick+ also comes with up to four times the WiFi range than last year's Streaming Stick. However, when Dolby Vision is part of a Roku TV's feature set, it is obviously available. As of the end of June 2017, Roku OS powered TV streaming for 15+ million monthly active accounts which streamed almost 7 billion hours of video and music in the first half of 2017. Roku are taking pre-orders from today and the new devices will launch on the 8th of October. The Roku Ultra features an ethernet port for wired connectivity and a micro SD slot to help speed up streaming channel load times. They will be available to buy from 8 October.

Beyond better voice recognition and command cognition, Roku OS will offer the same spectacular universal search function we've come to expect.

The company announced four new gadgets today as part of its latest hardware refresh, and alongside this, we also have new details on the latest Roku OS 8 software update. That's because Roku seems to have abandoned the United Kingdom market, refusing to offer us anything better than the Roku 3 - despite having launched a number of high end boxes over the past two years. The overall look of the UI hasn't changed must since past year, but Roku OS 8 has a lot of new goodies that integrate nicely with live TV channels.

For those who demand top of the line performance, the sizable Roku Ultra is also available.

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