Google Shopping to compete with other retailers for top search slot

Competing for ad space just like everyone else

Competing for ad space just like everyone else

Google has rolled out changes to how it displays search results for products in Europe to try to comply with an European Union antitrust ruling against its Google Shopping search comparison service. Now some of the slots will be filled by rival comparison-shopping services and will include links to their sites.

In the case of Google, rivals had long complained that the company gave itself an unfair advantage by automatically putting some of its services at the top of so-called specialized search results. The unit will be a part of Google's business but will be created to operate separately and be subject to monitoring by the European Commission.

The changes concern Google Shopping ads in Austria, Belgium, the Czech Republic, Denmark, France, Germany, Italy, Ireland, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the U.K. The Commission's ruling also covers Google's activities in the 16 other countries of the European Economic Area, but Google does not yet offer Shopping ads there.

The company introduces changes under pressure of the European Commission.

Google spokesman Al Verney said: "Google Shopping will compete on equal terms and will operate as if it were a separate business, participating in the auction in the same way as everyone else", he said.

Intel launches 8th Gen Coffe Lake processors alongside new unlocked variants
As usual, the processors will range from the Core i3 to the Core i7 variants for the different range of users. As usual, along with the regular SKUs, Intel has also announced the performance aimed unlocked K processors.

Vestager also said the Commission has signed a contract with accountancy firm KPMG and SEO and marketing company Mavens, via an open tender, in order to provide expertise to help it monitor Google's compliance.

"(Ironically) Google being forced to show these higher bids on equal footing with product listing ads could be a modest tailwind to near-term European retail revenue growth", Nowak said. Many comparison-shopping sites had rejected the rumored proposal arguing that Google was essentially using its muscle in the online search space to force rival sites to pay for top placement in product search results. But Google's strategy for its comparison shopping service wasn't just about attracting customers by making its product better than those of its rivals.

So now Google splits off Google Shopping, Bloomberg reports.

"It would be premature at this stage for the Commission to take any definite positions on Google's plans..."

He said it's hard to tell exactly how the changes will affect search advertising revenue for Google, but there should be an upside.

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