Google challenges record European antitrust fine in court

Google uses latest EU Intel court ruling as basis for antitrust appeal

Google uses latest EU Intel court ruling as basis for antitrust appeal

In June, the European Union official in charge of competition policy, commissioner Margrethe Vestager, told reporters that Google, a unit of U.S. parent company Alphabet, had artificially and illegally promoted its own price comparison service in searches, denied both its consumers real choice and rival firms the ability to compete on a level playing field.

Google has already said it will comply with the changes to vertical search that Brussels requested, and has until September 27 to explain how it will put these into practice.

The EU Court of Justice (ECJ) told a lower tribunal last Wednesday to re-examine United States chip-maker Intel's appeal against a 1.06bn Euro fine, dealing a rare setback to the European Commission.

At the time of the ruling, the tech giant had said it "respectfully" disagreed with the findings and would consider an appeal. A Google spokesperson confirmed the appeal filed but denied making any further comments.

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A court battle between Brussels and Google could take years to resolve and adds to an increasingly bitter row between the United States giant and European countries. Margrethe Vestager, the EU's antitrust chief, has also threatened further probes on travel or map services.

Brussels accuses Google of giving its own service too much priority in search results to the detriment of other price comparison services, such as TripAdvisor and Expedia.

Google is fighting its record $2.7 billion antitrust fine from the European Commission.

The EU is now also investigating whether Google tried to squeeze out its rivals in online search advertising and through its Android mobile operating system.

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