2 fashion giants ban overly skinny models

The firms say their new charter will protect models’ well-being

The firms say their new charter will protect models’ well-being

Unlike the French law, the charter also will apply to the global Kering and LVMH brands with runway collections presented in Milan, London and NY.

The groups said models below size 34 for women and size 44 for men in French measurements will not be allowed to represent their brands. There also must be food and drink on premises, as well as access to a psychologist or therapist during working hours. The BBC reports that models will also have to present a valid medical certificate to prove that they are fit for work.

"It's our responsibility to establish new standards in fashion and we hope others will follow in our footsteps".

As part of the sweeping changes, models under the age of 16 will no longer be used to advertise adult clothes and models aged 16-18 can no longer work between 10pm and 6am and will be chaperoned during work.

In addition, the charter also requires all brands owned by both companies to ask agencies to ensure that their models meet their school attendance obligations. Therefore, after consulting industry professionals, we have jointly developed guidelines, which go beyond the legal requirements, in order to ensure that fashion models are always provided with proper working conditions.

This project was put in place by the two major fashion firms LVMH and Kering, which look after a string of prestigious label, including Givenchy, Yves Saint Laurent, Alexander McQueen, Marc Jacobs, Fendi and Stella McCartney.

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"As the leaders in the luxury industry, we estimate that it's our duty to be in line with this initiative", he said.

What's more, French magazines are legally obliged to indicate when a photo of a model has been retouched or photoshopped, or else they face a €37,500 fine.

In addition, the law only regulates models working in France, whereas the two conglomerates restrictions will be applied worldwide - such as the Fashion Weeks kicking off Thursday in NY and continuing in London, Milan and Paris through early October.

"Through the establishment of this charter and our commitment to abide by its terms, we are once again manifesting the importance of this core value in a very concrete manner", François-Henri Pinault, Chairman and CEO of Kering, said in a press release.

The two French fashion houses behind the ban on size zero models are LVMH and Kering.

As a hugely powerful industry the fashion world has a duty of care both to the models it employs and the wider world informed by the imagery we produce.

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