Google Hit With $2.7 Billion Fine In The EU

Google Hit With $2.7 Billion Fine By European Commission For Giving Itself An 'Illegal' Shopping Service Advantage

Google Hit With $2.7 Billion Fine By European Commission For Giving Itself An 'Illegal' Shopping Service Advantage

The commission said its decision is hinged on Google's "abuse of dominance as search engine by giving illegal advantage to own comparison shopping service". According to the European commission the company is guilty of abusing its near-monopoly in search results by promoting its own shopping comparison services, over its competitors. "That's a good thing", said EU Commissioner Margrethe Vestager, who is in charge of competition policy.

Google has been handed a record-breaking €2.4 billion fine by European regulators after it abused its dominant market position in the online shopping sector. Google has included a number of criteria in these algorithms, as a result of which rival comparison shopping services are demoted.

Though Google has faced charges involving distorting internet results by the European Union competition authority in April 2015, it has not before faced fines for an abuse of this nature and marks a landmark for the way technology companies are regulated. With companies like Google looking to embed themselves in all aspects of our lives, it will make the job of regulators hard as Google, Amazon and Apple use their in-home products alongside their online services to push customers towards their products and services. We compete with Amazon and other sites for shopping-related searches by showing ever more useful product information.

Google has 90-days to comply with the ruling, but the commission has left it up to the California-based firm to determine what alterations it will need to make to its Shopping service to remedy the situation.

"When you shop online, you want to find the products you are looking for quickly and easily". Evidence shows that even the most highly ranked rival service appears on average only on page four of Google's search results, and others appear even further down.

Judge considering national freeze on Iraqi deportations
It will either uphold Trump's ban, refuse to hear the case or say it will hear the case in the fall when the court reconvenes. Khaalid Walls, spokesman for Immigration and Customs Enforcement, or ICE, said it is now reviewing the judge's order.

In the other Google cases, the European Union is examining Google's AdSense advertising service and its Android mobile phone software.

Google has responded with respectful disagreement with the conclusions reached by the European Commission and is assessing its options.

Google defended its approach to presenting search results, saying that it disagrees with the EU's decision and that it will consider an appeal after it reviews the details.

The EU competition enforcer has charged Google with using its Android mobile operating system to crush rivals, a case that could potentially be the most damaging for the company, with the system used in most smartphones.

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