The Google Home, prompted by the phrase "OK Google", recites the Wikipedia entry for Burger King's whopper.
The 15-second ad starts with a Burger King employee holding up the sandwich saying, "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich". So, they conducted an experiment, and changed the copy on the Whopper's Wikipedia page, and the Google Home read it.
However, according to Forbes.com, Google has manually killed the Whopper search in Assistant this afternoon.
This Burger King ad is scheduled to air on national TV tonight, and for a while this morning, the ad did trigger Google Home units. And while Google quickly disabled the ad from working because it could be really annoying for Home owners, the commercial is still getting a lot of people talking about Burger King.
But Burger King's hijacking introduces a new concept - an outsider controlling your assistant from the TV.
It said: "The Whopper is a burger, consisting of a flame-grilled patty made with 100% beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun".
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It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users.
Burger King's new ad is an interesting and very modern commercial, even if it only briefly worked as intended. In January, a San Diego TV station reported on a story that a six-year-old had mistakenly ordered a dollhouse by talking to the Amazon Echo device.
In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast".
The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail. He says, "Hey Siri, set time for 14 minutes", and then "Hey Siri, play me waiting playlist", and later "Hey Siri, check the timer".