Apple Considering to Sell Premium Package Comprised of Starz, HBO, And Showtime

Apple Considering Offering HBO, Showtime, Starz As A Bundle

Apple Considering Offering HBO, Showtime, Starz As A Bundle

A deal is not yet in place, and it's now not known if Apple is trying to offer the bundle with a price discount.

Apple is reportedly looking to offer a streaming bundle of HBO, Showtime, and Starz following its inability to negotiate deals for a larger conventional TV bundle, reports Recode.

For Apple, the reported pursuit of a premium channel bundle is the latest effort from the tech giant to jump into the streaming video and content markets. It's already well behind a pack of virtual MVPDs that have launched or intend debut soon includes Sling TV, DirecTV Now, fuboTV, Hulu, PlayStation Vue and YouTube TV. According to Recode, Apple has already spoken with the three networks to manifest its plans to roll the three channels up in a single paid package. Although no deal is yet in place, Cupertino is said to have approached networks about the idea. According to the Wall Street Journal, Apple is in talks with producers and marketers from studios about licensing series and offering them to customers as part of its $10/month streaming music service. Subscribers could then view content from the three premium TV channels via their Apple TV set-top box, iPhone or iPad. Instead, it charges $15 per month for HBO (owned by Time Warner), $11 a month for Showtime (owned by CBS), and $9 a month for Starz (owned by Lionsgate). The main question would be the price and the percentage of revenue the network owners would want.

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Apple says it's stopped trying to offer such a traditional base of channels on the Internet.

As yet there are no details on when this potential premium TV bundle may become available, Apple has not reached an agreement with the TV companies as yet.

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