Crayola called the color an "adventurous spirit". Comments included: "Why not a different color!?!?;" "Not Dandelion yellow!"
It's asking fans to name the new addition to the Crayola family.
If you are a fan of staying inside the lines with the mustard-coloured crayon then it's bad news - the yellowy one is officially being removed from the company's 24-count box set. On the bottom of the Crayola box was the message that Dandelion was retiring.
The dark yellow crayon has been kicked out of the crayon box.
It's only the third time in Crayola's history that it has retired one or more of its colours, and the first time it's taking one out of its box of 24.
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The official announcement will be live-streamed on Crayola's Facebook page at 7:45 a.m. CST Friday, March 31.
A bit of the announcement's thunder was stolen yesterday by a short video Crayola shared on Facebook, in which an animated "dandelion" crayon announced, "I think retirement's going to be my wildest adventure yet!" Remaining yellow colors include yellow orange, yellow and yellow green.
The remaining hues in the 24-pack are red, yellow, blue, brown, orange, green, violet, black, carnation pink, yellow orange, blue green, red violet, red orange, yellow green, blue violet, white, violet red, cerulean, apricot, scarlet, green yellow, indigo and gray.
The famous crayons were first made in 1903, when the company was known as Binney & Smith Co. Blizzard blue, magic mint, mulberry, and teal blue were retired in 2003 as part of Crayola's centennial celebration.