Facebook Mimics Snapchat (Again) with Latest Camera Feature

Mark Zuckerberg on phone

Mark Zuckerberg on phone

With an update scheduled to take effect next Tuesday, Facebook will allow users to get to the app's camera with one swipe, and then add visual details like a rainbow or a beard of glitter.

This time around, Facebook has introduced the feature in its main application. That opens up the phone's camera to do a photo or video post. They also want to make the Facebook news feed more personal that's why Facebook Stories is not applicable for Facebook pages.

Photos, videos, stories, and effects that can be shared, but disappear within 24-hours mimic the exact ideology behind Snapchat's interface.

Facebook hopes that with the new Facebook Camera, Stories and Direct, it will be easier than ever to see the world through each other's eyes.

While it remains to be seen whether Facebook will stay with the Stories format, the new feature expands the breadth of formats in which users, advertisers, and publishers can post.

Arab summit to endorse Palestinian positions with eye on US
A photo handout by the Egyptian delegation showed the two leaders sitting next to each other in white cushion chairs. Abed Rabbo Mansour Hadi told an Arab summit in Jordan on Wednesday that Iran "is the true sponsor of terrorism".

The new feature allows you to use different camera effects.

One thing to note here is that the Messenger Day feature, Facebook's implementation of "Snapchat Stories" in Facebook Messenger is already available for users along with options to add filters, stickers, type text and scribble.

This is the new "Your Story" feature.

This new feature that will both create more opportunities for brands to connect to the market and create revenue opportunities for Facebook comes after the company announced a year ago that it would be focusing on catering to friends and families using the platform over companies and publishers. You can also send a photo or video via Direct, your friends will be able to view it once and replay it or write a reply.

Facebook is also partnering with brands to create masks for upcoming movies Alien: Covenant, Despicable Me 3, Guardians of the Galaxy Vol. 2, Power Rangers, Smurfs: The Lost Village and Wonder Woman. But, do you think this is a necessary feature for Facebook to offer its users? So from now on, you can just let your camera do the talking.

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