NBC to show Winter Olympics in all time zones at same time

NBC to broadcast Olympics live in Atlanta

NBC to broadcast Olympics live in Atlanta

NBC will broadcast the 2018 Winter Olympics live from PyeongChang, South Korea live in all time zones. The swimming schedule for last summer's Rio Olympics, for instance, was shaped to fit into NBC's prime-time window and departed from the normal routine swimmers are used to during major worldwide competitions.

You can thank - or blame - social media. Online streaming doubled from all previous games.

Sports executives met with advertisers on Wednesday to get them to purchase ads for next year's Olympics.

This will be the first time the Winter Olympics will be available to all viewers across the country at the same time. CBS gave its West Coast stations and affiliates the option to take the Grammy Awards live starting in 2016.

Easter Events Around Plainfield on April 8
PORTAGE - NorthShore Health Centers hosts its 4th annual Easter Eggstravaganza from 1 to 4 p.m. Southington-Cheshire YMCA: The Easter Bunny Breakfast takes place April 8 at 9 a.m.

"The real power of sports viewing versus traditional TV viewing is that sports is best consumed live". "There are very few things that make people stop in their tracks and say 'I'm going to change my schedule to watch something on the schedule of someone else'".

It went like this: The Olympic Games are a global event that often happens half a world away from the United States.

"Snapchat is an incredibly dynamic platform, offering unique coverage opportunities that allowed us to extend the broad reach of the Olympics during the Rio Games, especially engaging young fans", NBC Olympics President Gary Zenkel says. It will be the first time since 1992 that any USA network will air both events in the same year.

NBC paid $4.3 billion for the broadcasting rights to the Olympics from 2014 to 2020. The Sochi games earned $1.1 billion in revenue for NBC.

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